Pickleball is fast becoming one of the most popular recreational sports in the U.S., and Veolia North America recently entered into a partnership to make it one of the greenest sports as well.
Check out the story in SportsEvents Magazine to learn how Veolia is sponsoring the Professional Pickleball Association Tour as Official Sustainability Provider.
The partnership between Veolia and the PPA Tour will help call attention to ways to make tournaments even more environmentally friendly, including providing stations for clean drinking water and using recycled materials for tour materials and paraphernalia.
Veolia's first tournament as a PPA sponsor took place in Phoenix in early February 2024, drawing millions of viewers on the Tennis Channel, with the next sponsored tournament scheduled to take place in Austin, Texas, from March 13-17, 2024.